TABLE OF CONTENTS
- A Brief History of Local-Number Texting
- Options & Next Steps
- Questions & Answers
Mobile carriers have begun rolling-out new policies regarding the use of local numbers for texting. One of their new requirements is that every organization who texts from a local phone number must register themselves with a centralized system called The Campaign Registry.
The Campaign Registry will help carriers identify the company/organization who is responsible for sending each message so they can provide faster, more reliable message delivery for trusted sources (like you) and protect their subscribers from spam. This new program provides some great benefits for you and your subscribers, however in some cases there are additional costs.
A Brief History of Local-Number Texting
Historically, carriers have considered local-number texting to be a “person-to-person” communication channel. This means that they expected all local numbers to have a texting behavior similar to that of a human. Namely, they expected messages to be conversational in nature, and for those messages to be sent slowly, to smaller groups of people. If they detected behavior outside of these normal characteristics, they might assume the messages are spam and block them.
Until now, if someone wanted to quickly send messages to a large number of people, they would need to use a toll-free number or a (very expensive) 5 or 6-digit shortcode to ensure reliable delivery. These other texting methods work well, but they don’t show the same locality or personal touch of a 10-digit number in your home area code.
New industry guidelines and carrier policies are now opening the door for local numbers to become an official business-to-consumer communication channel. This is exciting because these changes will allow our customers to use their local numbers to reliably send messages to a very large number of recipients at much faster speeds!
To ensure that this new business-to-consumer channel is not abused to send large amounts of spam, most major US carriers have partnered with The Campaign Registry to maintain a centralized database of message senders. This centralized system ensures that every sending organization can be held accountable for the messages they send. Once registered, you can enjoy faster, more reliable message delivery right away!
Once registered, you and your subscribers can expect the following benefits:
- Your messages will be delivered much more quickly (between 2x and 20x faster than our current local texting speeds).
- Your messages will be delivered more reliably, with lower chances of messages being blocked by carrier spam filters.
- You will be able to use your local number to send messages to a large number of recipients.
- Your subscribers will receive significantly less spam, due to increased filtering of messages from unregistered senders.
Registration fees are imposed by The Campaign Registry as well as specific mobile networks. After registering, any applicable fees will be billed to the payment method on file with your MojoTxt account with no additional markup.
|Starter||Low Volume||Charity||High Volume|
|Available To||Individuals or Small Organizations||Any Organization or Business||Organizations With 501(c)(3) Status||Any Organization or Business|
|Sending Speed||60 Messages/Minute||180 Message/Minute||600 Messages/Minute||600 Messages/Minute|
|Daily Limit||3,000 Messages||3,000 Messages||None||None|
|Monthly Limit||15,000 Messages||15,000 Messages||None||None|
|T-Mobile Limit||1,000 Messages/Day||2,000 Messages/Day||2,000 Messages/Day*||2,000 Messages/Day*|
|AT&T Limit||15 Messages/Minute||75 Messages/Minute||N/A||N/A|
* If desired, the indicated limits can be raised by having your organization vetted by a third-party company for a $40 one-time fee.
** An additional $50 T-Mobile activation fee will apply to registrations set-up after November 30, 2021. (This does not apply to Starter registrations.)
Options & Next Steps
Option 1: Register your local number.
If you would like to keep texting from your local number, we recommend that you register your number with The Campaign Registry. Click "Register Now" below to submit your application online. Depending on demand, it could take up-to 7 days for us to process your registration. We'll notify you via email when your registration is complete.
Option 2: Switch to a toll-free number.
Because toll-free senders are not required to register with The Campaign Registry, you can avoid the additional campaign registration fees by switching to a toll-free number. To keep the transition as seamless as possible for your subscribers, you can keep your current local number active for people to text-in to (for free) and we will send all outgoing messages through your new toll-free number.
To switch to toll-free, follow these simple steps:
- Visit the Account & Billing > Phone Numbers page.
- Click the Settings (gear) icon next to your phone number and choose Switch to Toll-Free.
- Select an available toll-free number and click Confirm.
Questions & Answers
What will happen if I choose not to register?
At this time, nothing. However, AT&T and T-Mobile/Sprint have announced plans to add additional per-message fees and begin blocking or throttling messages from unregistered senders at a yet-to-be-determined date. Once the new fees and blocking take effect, you will be unable to send messages from your MojoTxt account until you complete the registration process or switch to a toll-free number.
Do these fees apply to all providers, or just MojoTxt?
These registration fees apply across-the-board to all providers, however, each provider has the option to handle them differently. While some providers have chosen to increase their pricing overall, we've chosen to give our customers the option of whether or not to register, then pass the exact fees along with no additional markup.
I've read that AT&T, Verizon, and T-Mobile/Sprint are charging additional per-message fees. Do I need to pay those as well?
That's true, however MojoTxt is currently planning to cover the per-message fees on your behalf.
We will update this article with more information about these changes as it becomes available. If you have any questions in the meantime, please let us know and we will be happy to assist you.
- T-Mobile has updated the effective date of their $50 campaign activation fee to 12/1/2021. To ensure that you do not need to pay this fee, please be sure to register before that date.
- We renamed the "Standard" registration "High Volume" for simplicity.
- T-Mobile's $50 "campaign activation fee" will apply to any new campaign created after today. (The fee does not apply to "Starter" registrations.)
- AT&T has rescinded their October 1 registration deadline. We've updated the article to reflect this change. We'll update it again when a new date has been set.
- A free "Starter" registration option is now available for individuals and small organizations who send fewer than 3,000 messages per day.
- AT&T has announced a new registration deadline of October 1, 2021. We've updated the article to reflect this new deadline.
- T-Mobile has announced plans to begin charging a one-time $50 campaign set-up fee beginning on October 1, 2021. This fee can be avoided by registering prior to this date.
- The Campaign Registry now requires a one-time $40 "brand vetting" fee to unlock access to higher messaging throughput.
- A "Charity" registration option is now available to all 501(c)(3) organizations!
- Our carrier registration form is now available.
- We are currently waiting for our carrier partners to release their registration systems. When they become available, we will provide an opportunity for you to register your campaigns.
- At this time, all of our local texting traffic is flowing over the new business-to-consumer routes, and there is presently no carrier-imposed deadline to register. If you should encounter any message blocking issues, please reach out to our support team so we can request that your number be unblocked.
- AT&T has rescinded their original June 1st registration deadline. They have not announced a new deadline. We have removed information regarding this deadline.
- T-Mobile/Sprint has announced that they will not begin charging the previously-announced $50 one-time campaign registration fee until an undetermined future date. It is our understanding that the fee will not apply to any campaigns registered prior to that date. We have removed information regarding this fee.